GEO Explained: How Generative Engine Optimization Works Alongside SEO
The search landscape is undergoing its most significant transformation since the invention of the desktop browser. Traditional Search Engine Optimization (SEO) is no longer the sole gatekeeper of digital visibility. With the rapid rise of AI-driven platforms like Google AI Overviews, Perplexity, ChatGPT, and Claude, users are increasingly bypassing traditional blue links in favor of…