6 Smart Tools to Create Stunning Email Newsletters (and Get Noticed)
Email newsletters are still one of the most effective marketing tools for small businesses—but only if they look great, deliver real value, and are easy to build. Fortunately, the right tools can save hours of time and help even non-designers produce newsletters that readers want to open. Here are some top tools (plus a bonus FAQ section) to help you create standout email newsletters, with features that go beyond drag-and-drop.ventspeak.com
Bee: Modular Design Without the Bloat
Bee is more than just a template editor—it’s a drag-and-drop builder designed to keep your design clean and mobile-ready. What makes Bee unique is its modular content blocks. If you often reuse layouts (like spotlighting a product, testimonial, or blog snippet), Bee lets you save custom blocks and reuse them across campaigns or even across clients if you work as a freelancer. This makes brand consistency effortless, especially if you collaborate with others.
Pro Tip: The free plan includes mobile-ready templates, and Bee integrates directly with email platforms like Mailchimp and Sendinblue.
Kit: Email That Feels Personal at Scale
Kit is purpose-built for creators and small businesses who want email to feel personal—without managing every detail manually. You can build automations based on user behavior, segment by interest, and even personalize content blocks within the same newsletter based on subscriber tags.
Unlike many platforms that focus on glossy design, Kit’s superpower is relevance. For creators launching a course, product, or podcast, it’s a strategic way to guide readers toward action.
Unique Insight: Kit’s “visual automation builder” is a standout for mapping email flows without needing to sketch it on paper first.
Stripo: AI-Powered Design Assistant
Stripo isn’t just another editor—it brings AI directly into the newsletter creation process. Whether you need help writing engaging headlines or creating variations of a section for A/B testing, Stripo’s AI assistant helps you draft, polish, and experiment without leaving the editor.
You can also test your designs across dozens of email clients before sending, ensuring your layout doesn’t break on Outlook or Gmail. Bonus: Stripo supports AMP emails, meaning you can include interactive features like polls or carousels right inside your newsletter.
MailerLite: Easy A/B Testing for Non-Techies
MailerLite stands out for its balance between simplicity and sophistication. Most platforms bury their A/B testing options deep in the dashboard. MailerLite surfaces A/B tools at the campaign setup stage—making it easier to test subject lines, content variations, or send times even if you’re a team of one.
What sets it apart: its “automation + newsletter” hybrid view, which shows you which emails are part of your sequences versus one-off sends. This is invaluable for understanding the full subscriber experience.
EmailOctopus: Best Budget Option with Deliverability Focus
If you’re just starting your newsletter journey and worried about costs, EmailOctopus offers an extremely generous free plan. But unlike some bargain platforms, it puts serious focus on deliverability—helping your emails actually reach inboxes instead of getting flagged as spam.
Another small but mighty feature: you can easily embed newsletter sign-up forms on Notion, Carrd, or other low-code websites. It’s an ideal entry point for solopreneurs and side-hustlers who want fast results without a big tool stack.
Moonsend: Great for Product Launches and Dynamic Content
Moonsend is a lesser-known but powerful option for businesses running product launches, e-commerce campaigns, or event announcements. You can insert product recommendations, countdown timers, or location-aware blocks—all dynamically personalized.
It also includes a visual campaign path builder that lets you branch newsletter flows based on engagement (e.g., “If they didn’t open the launch email, resend a teaser 48 hours later”). If you’re coordinating a launch, this level of targeting is gold.
⚓ FAQs: Choosing a Tool for Infographics and Visual Design
Adding infographics to your email can dramatically improve engagement, especially if you’re explaining a process, showcasing data, or illustrating a transformation. Here’s how to choose the right tool:
What are some user-friendly infographic tools for beginners?
Tools like Piktochart, Venngage, and Adobe Express offer drag-and-drop interfaces with zero design background needed. Most have built-in templates that help you focus on content instead of layout.
Which infographic platforms rank best for ease-of-use?
Venngage and Adobe Express both score high for beginner-friendly interfaces. If you’re looking for a fast learning curve and real-time previews, these are great places to start.
I need a tool with lots of templates—what’s best?
Piktochart and Adobe Express stand out with large template libraries organized by use case (e.g., marketing, nonprofit, education). You can sort by goal (inform, compare, explain) which speeds up creation.
Can I use one tool for both infographics and social media graphics?
Yes—Adobe Express lets you repurpose your infographic into social formats (like IG Stories or LinkedIn posts) with just a few clicks. This is helpful if you’re running multi-channel campaigns.
Are there infographic tools with built-in AI?
Absolutely. Adobe Express’s infographic generator lets you start with just a prompt or a few data points. It suggests layouts, icon sets, and color palettes based on your topic—great for saving time or overcoming blank-page syndrome.
You don’t need to be a designer—or a marketer—to send beautiful, useful newsletters. With the right tools, even small businesses can build professional-grade email campaigns that drive real results. Try one from this list and see what happens when your newsletter becomes the thing people look forward to opening.
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